Natural way to restore shine to car finishes

There is no mistaking the appeal of a shiny new car. That fresh-from-the-showroom look turns heads and garners nods of approval. Yet, pollution, weather, scratches and a host of other pesky problems can soon leave your car’s exterior looking dull and less appealing. Perhaps you’d think that waxing can help restore shine to your car. Well, not if you don’t use the right product.

Your new car should not be exposed to these abrasives a washing and a follow-up with a good abrasive-free wax may be all you need to once again produce that sparkling shine.

The most effective waxes are made with imported Carnauba wax. Carnauba is found on a select group of palm trees that grow mainly in Brazil. The first car waxes were composed of this ingredient and were abrasive-free. As the costs of gathering and importing this natural wax skyrocketed, chemists created less expensive wax-less substitutes. Abrasives were then added to these new products. They were billed as the lazy man’s one-step car polish. Unfortunately, they’ve never been able to equal the extreme high gloss and lasting power of pure Carnauba wax. The progression from Carnauba to man-made synthetics occurred over many years; therefore, only astute consumers actually realized they were getting less shine for their money.

Today it is difficult indeed to find an abrasive-free car wax containing the best grades of Carnauba. One company that markets a blend of true Carnauba waxes is the Malm Chemical Corp. Their Carnauba wax contains no cleansers, polishes, abrasives or anything that can scratch paint. A quarter-pint of the concentrated liquid Carnauba will cover more cars than a full pint of most store-bought waxes.

Readers of this newspaper can obtain a quarter-pint bottle for $7.99 plus $2 for shipping (U.S. funds) a

45-percent discount off the regular cost of $17.95. You’ll even receive a free 11-page guide, The Truth About Car Waxes.  It has many tips on the proper way to care for your car’s finish. The offer is limited to one bottle per customer and will soon expire. The wax is backed by a strong guarantee: If you don’t think it outshines anything you’ve ever used on your car, return it for a full refund of your $9.99.

Write to Malm Chemical Corp., Box 300, Dept. ME902, Pound Ridge, N.Y. 10576 or visit www.malms.com on the Internet.